CommunicationsStrategy &Story.
A bespoke communications practice for restaurants, hospitality, and lifestyle brands with something worth saying.
The part that comes after everything has been said.
In a letter, the P.S is the part that comes after everything has already been said — the most honest, unfiltered thought. The thing you had to add. That is the gap I live in.
I am approachable enough to have a real conversation, serious enough to change how your brand is perceived. P.S is a bespoke communications and marketing practice built at the intersection of storytelling, strategy, and style — working with F&B brands, restaurants, lifestyle founders, and anyone who has something worth saying.
I keep my client roster small — deliberately. When you work with me, you get my full attention, not a share of it. No packages. No templates. No shortcuts.
"I am not a content factory. I am the person you call when the story matters as much as the strategy."
Eight disciplines. One practice.
Each engagement is shaped to the brand — never templated, never outsourced. From a restaurant's first plate to its first Michelin guide, every detail is mine to craft.
F&B Marketing Communications
For restaurants and bars at any stage — pre-opening, established, or reinventing themselves. Communications infrastructure that turns a concept into a brand people remember and return to.
Public Relations
Deliberate shaping of how your brand is perceived — by media, industry, and the public. Strategy, relationships, and a journalist's instinct for what makes a story worth telling.
Michelin & World 50 Best Press
A star or a 50 Best ranking happens because the right people are in the room with the right impression at the right moment. Curated, intentional press trips designed to leave a lasting impression.
Events & Collaboration Strategy
The right event, in the right room, with the right partners does more for a brand than a year of content. Curated experiences and brokered collaborations whose stories complement each other.
Social Media Management
End-to-end management — content calendar, copywriting, photography direction, and community engagement — built around your voice, your audience, and the story you want to tell.
KOL Marketing
KOLs are not influencers for hire — they are trust channels. Identification, vetting, and management of partnerships that align with your values and reach the audience you actually want.
Media Buying Strategy
Paid media grounded in commercial goals — reaching the right audience on the right platform at the right time, with creative that actually stops the scroll.
Integrated AI — Guest Service
AI systems built around your brand voice, menu, and story — chatbots, reservation flows, and personalised guest communications, multilingual and warm.
A process built around your brand.
No forms to fill in cold. Each engagement is bespoke — I work with a small number of clients at a time, and the process reflects that intimacy.
Discovery
A real conversation about your brand, your goals, and the story you want to tell. No forms to fill in cold. Just a talk.
Strategy
A bespoke plan built around your specific situation — your market, timing, audience. No templates. No off-the-shelf decks.
Story
I shape the narrative: the angle, the tone, the detail that makes your brand land differently. Strategy becomes language.
Execution
Content, campaigns, press, digital, events — delivered with precision and the right people behind each moving part.
Delivery
Clean handover, full transparency, and a brand that finally sounds like itself.
Notable past work.
Selected projects across F&B, hospitality, and lifestyle — pre-openings, rebrands, sponsorship, international press, and loyalty.
Room4Dessert ×
VISA Infinite
Ubud, Bali · IDR 1,098,000,000
A milestone anniversary featuring 12 world-class chefs — and the official launch platform for VISA Infinite Dining Indonesia. The first sponsorship of its kind to exceed 1 billion IDR — a landmark for both R4D and VISA as flagship experiences.
21 Years of Sweet Life
""We have decided to move forward with your proposal. We have allocated an investment of IDR 1 billion, along with an additional IDR 98 million for extra production…""
Featured by the press, trusted by the trade.
Anne has been featured across Indonesia's leading podcasts, food media, and industry publications — a recognised voice in F&B marketing and hospitality strategy.
Podcast Takeover by Anne Diana Putri
Mau Bisnis Anda Sukses? Pahami Hal Ini
All About F&B Marketing
F&B Marketing Masterclass
Marketing Restaurants Beyond "Viral"
Food & Hospitality Indonesia 2025: Where Innovation Meets Industry
Career into F&B, Building Sustainable Brands
Restaurant Reviews & The Customer is King
Featured restaurant coverage
If your brand has something worth saying —let's say it properly.
I take on a limited number of projects at a time — not because I have to, but because every client deserves the full version of what I do.
Begin the ConversationP.S — I am always hungry for more, more meaningful work.