Loyalty & CRM StrategyMDA Restaurants Group
MDA'dvantage Loyalty Programme
"A unified loyalty system across all MDA Restaurants outlets — seamless for guests, practical for every team. A web-app based membership programme using Eber."
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Mapped the full programme — tiers, journey, rewards
End-to-end rollout from planning to live deployment
Trained all FOH and BOH teams on the system
What I did
- →Mapped the full programme — tiers, journey, rewards
- →End-to-end rollout from planning to live deployment
- →Trained all FOH and BOH teams on the system
- →Maintained platform & managed database growth
- →Targeted promotions based on reward preferences
The result
"A growing database of loyal, engaged customers — returning not just for the food, but for the points, the privileges, and the feeling of being known."